The Guadalajara Chamber of Commerce runs an excursion by train to Amatitan which is the home of Herradura Tequila. Sure, the main idea is to promote Herradura products, but the trip is such a blast that the ongoing commercials don't matter.
The fun starts at the station even before boarding the train. The mariachis begin their performance and very quickly people get up and start dancing. My video links below include footage.
As soon as you board, a waiter comes by with munchies and a selection of canned or premixed tequila highballs, cocktails and soft drinks with the information that you just have to flag any waiter down to get refills or any other drink or snack you'd like.
The mariachis make the rounds from car to car, people get up and sing and dance in the aisle, it's like a high school class on an outing.
Before getting off the train at Amatitan, everyone goes to the front and introduces himself and is challenged to slug back a straight shot of tequila. Being a gringo, they goodnaturedly kidded me a bit more than others. Fair is fair, so when they offered me the shot with the question, "Do you think you can take it in one swallow?" I came back with, "Sure, but it's a little small, isn't it?" Tthey took the glass back and gave me double+. To shouts of encouragement, I swallowed it in one gulp. "How was it?" "Smooth!" Cheers, applause, pats on the back.
We boarded busses for the short ride to the hacienda/distillery. On arrival more drinks and snacks were waiting. A little unsteadily we began the tour,
At the end of the tour, a delicious buffet lunch was waiting along with more tequila accompanied by mariachis, singers and folk dancers; again, people got up and danced.
The trip back was a repeat of the trip up and everyone arrived back in Guadalajara ready for a good long rest. If you want to check out the tour for yourself, click Tequila Express. For English, Click Tequila Express English.
Click each thumbnail below to see the full size picture and captions.